Every year, a few Big Game ads stand out from the pack and keep us smiling long after the last play … like your daughter’s first date, that time Liam Neeson wanted revenge, or the year we met whatever this is.

Today, we’re kicking off YouTube AdBlitz for the tenth time, a destination where you can come watch and vote for all your favorite Big Game ads.

To continue to spotlight excellence as part of our AdBlitz program, we've made two key changes. First, in addition to our main list of AdBlitz winners, we'll be recognizing top performers in individual categories, like automotive and food & beverage. Second, we've seen more and more traditional in-game advertisers choose to launch ads around the Big Game versus during the actual broadcast. This year, these spots will also be eligible to compete in AdBlitz.

In honor of AdBlitz's ten-year anniversary, we’re also taking a look back at the top 20 Big Game ads from the past nine years that have stood the test of time. Collectively, these ads have racked up more than 440M minutes of watchtime along the way.

Of course as much as we love Big Game ads, they also represent just one slice of all the football-related content people watch on YouTube. Overall, watchtime for football-related content has grown over 90 percent year-over-year.1 Given this huge interest, it’s no surprise that the NFL’s YouTube channel, which they unveiled two years ago, just passed the 1 billion views mark, a huge achievement.

In looking at the ads that made our top 20 list, we noticed a few things.

The ad your ad could smell like: Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice's “The Man Your Man Could Smell Like” (2010), Ram Trucks’ "Farmer" (2013) and GoPro and Red Bull’s “Red Bull Stratos - The Full Story” (2014) collectively garnered over 5M views in 2016, years after their original airing. And combined, these ads have driven over 92.5M lifetime views.

Advertisers use the force … of uploading early. Advertisers that upload early do better overall. The share of Big Game ads released on YouTube before game day grew over 200 percent from 2008 to 2016, due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasers. Among YouTube's Top 20 ranking, 90 percent of the ads listed were released on YouTube before the Super Bowl that year, including Volkswagen’s “The Force” and Budweiser’s “Puppy Love.”

Pokemon goes global: Just as the Big Game has become a global moment, so have the ads. Outside the U.S., Super Bowl ad viewership on YouTube has grown over 28x since 2008. In 2016, the three countries outside the U.S. that watched the most Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon’s “#Pokemon20: Pokémon Super Bowl Commercial,” Coca-Cola’s “Coke Mini (Hulk vs. Ant-Man),” and Heinz’s “Wiener Stampede - Extended Cut

Our full AdBlitz 10-Year Anniversary report is here along with the full list of the top 20 ads of the past nine years. We encourage you to take a look and come up with your own insights. And of course check back with AdBlitz before, during, and after the Big Game to see and vote for this year’s additions to the catalog of iconic Big Game ads.

Tara Walpert Levy, Vice President of Agency & Media Solutions, recently watched “NFL 2016: Part One” -- A Bad Lip Reading of the NFL

1YouTube Data, U.S. Classification as American Football video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, January - November 2016.



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From conventions to debates to election day, millions of you came to YouTube over the past year to stay informed and engage in a conversation on the 2016 U.S. election.

The results are in and in one week President-elect Trump will take the oath of office. As in 2013, YouTube is live streaming inauguration coverage and this year you can tune into live streams from more news organizations than ever before.

Head to YouTube on Friday, January 20, and choose a news channel to follow the day-long events:



You'll also be able to feel what it's like to be in the center of the action - look out for special coverage from some of the channels above in 360 degrees and amazing 4K quality.

Stay up to speed on U.S. political news, including live coverage, by heading to youtube.com/news.

Brandon Feldman, YouTube News and Politics, recently watched ”Presidential History



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We’re always trying to help creators share their stories, deepen relationships with their fans and succeed. In order to help out with the business part of the equation, over the last few years we’ve developed and released several tools to help creators monetize their videos and live streams in a variety of ways.

Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.

For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money. We’re excited to start the Super Chat beta today with a few creators, such as iHasCupquake, Great Library (buzzbean11) and Alex Wassabi. And we plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.




As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.

We are super (get it ;) excited to see how our new creator funding tool keeps the conversation going.

Barbara Macdonald, Product Manager, recently watched "David S. Pumpkins."




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Ever wanted to direct a music video? How about a video for some of the most loved songs ever written? And then collaborating on that vision with one of entertainment’s most imaginative minds? Well then step up and see if you can make “The Cut.”

“Elton John: The Cut Supported by YouTube” is a global competition to create the official music videos for three of the legendary singer’s most iconic songs—“Bennie and the Jets,” “Rocket Man” and “Tiny Dancer.”

Dreamworks Animation CEO Jeffrey Katzenberg (“Shrek,” “Madagascar,” “Kung Fu Panda,” “Monsters vs. Aliens,” “How to Train Your Dragon”) Grammy Award-winning video director Melina Matsoukas (Beyonce’s “Formation”; Rihanna’s “We Found Love”) and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) “Moonlight,” will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to these hits.

Entries officially opened to the public on Jan. 9, 2017, and close on January 23, so now is the time to get started!

Entries will require different artistic elements for each music video entry—submissions for “Rocket Man” should feature animation, “Tiny Dancer” should be live-action, and “Bennie and the Jets” should feature choreography.

Need inspiration?

YouTube creators Kurt Hugo Schneider, PES and Parris Goebel, who will shortlist the entries and present their selections to the judges, will put together some inspirational videos to kick things off.

PES, an Oscar- and Emmy-nominated filmmaker, gives some inspirational examples of how he would apply his unique stop-animation style to “Rocket Man.”

The competition is open to anyone over 16, subject to local terms and conditions. To find out more about “Elton John: The Cut,” supported by YouTube, and how to enter, please visit https://thecut.eltonjohn.com/.

Good luck!

Maya Amoils, Product Marketing Manager, YouTube, recently watched “James Corden Auditions for James Arthur



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Now is a great time to become a CEO in GTA Online as new DLC Import/Export lands on the current generation consoles and PC.



Fans of Mad Max are going to love this DLC, it features turbo cars, trucks to ram through road blocks, cars with ramps on them and more. This DLC is out now and it is the DLC that gives you the best tools to wreak havoc.

Along with the multiple new vehicles this DLC also has new missions if you are a CEO of a company you can play these, or you can always join a organization. These missions reward players from $15k up in-game cash. Players who have joined an organization and these mission will receive an additional securo service payment usually around $5k for being part of the organization.



Better get to making some money because these vehicles are not cheap but once you have them they are a ton of fun.

Meanwhile players are still waiting for the annual Christmas update that features snow all over Los Santos.
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